AWARENESS:Careful management of the symbolic and stylistic contents of our brands and products

QUALITY:Constant improvement of the reliability of all the products and services we offer

METICULOUSNESS:Prevention and elimination of the potential sources of defects in every corporate phase

INNOVATION:“Inventiveness in the kitchen”, achieved both by introducing new forms and materials and by responding more and more effectively to the requirements of functionality, health, safety and the environment

EFFICIENCY:Innovation made affordable through the improvement of all processes

HIGH STANDARDS:Strict compliance with all relevant laws and regulations

ETHICS:Emphasis on human and moral values in business and work

PARTICIPATION:Promotion of the interests, growth and wellbeing of all the human resources employed

ECOLOGY:Respect for the environment in every phase of operations

RESPONSIBILITY:Consideration of the broader consequences of corporate decisions

INVOLVEMENT:Extension of the principles of quality, environmental protection and workplace health and safety to suppliers and associates